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Controversy advertising how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members. by International Advertising Association (1950- )

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Published by Hastings House in New York .
Written in English

Subjects:

  • Advertising,
  • Advertising -- Psychological aspects,
  • Advertising, Public service

Book details:

Edition Notes

SeriesCommunication arts books
ContributionsStridsberg, Albert B.
Classifications
LC ClassificationsHF5828 .I57 1977
The Physical Object
Pagination188 p. :
Number of Pages188
ID Numbers
Open LibraryOL4907874M
ISBN 100803812140, 0803812159
LC Control Number76056361

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  Preview Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.   A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. The offending video — hyping a hot-pink style of comfort scrubs from the Los Angeles-based brand.   The Ad: Consider the previous ads we’ve had on this list, this one probably stands out as the most campaign features a range of world leaders kissing, including the likes of Obama, Merkel, and Sarkozy. According to the company behind the ad, the theme focuses on the kiss as it’s a universal symbol of love.

  The book, published in in an America that was racially divided more than a decade before the Civil Rights Act of , hit on hugely controversial topics that were sweeping the .   Diesel is one of the most iconic denim brands in the world, rivalling G-Star, Wrangler and Levi’s for the spot at the top. Inspired by the new exhibition at Fotografiska ‘Finally It All Makes Sense”, Fashion Industry Broadcast takes a look back at a decade of famous Diesel ad campaigns that captured a moment in time and led to the rise of denim.   Mumbai: Over the years, several advertisements have sparked controversies in India, and this time, the brand which has irked the people is none other than popular jewellery label, Tanishq. Since. This is at the heart of Facebook's latest controversy: The company refuses to fact-check political ads. Facebook says this isn't about the money it makes from running political ads. Facebook COO.

  The team that worked on the controversial ad film featuring a Hindu woman and her Muslim mother-in-law that caused an uproar last week talks about creative freedom, advertising, censorship and. Besides being sexist ads, they were also full of lies promoting unhealthy habits. Interesting fact – the first vintage ad to use a sexual sell was created by a woman for soap as early as The campaign was so successful, that the slogan “A Skin You Love To Touch” was used until the s. Whether we like it or not, it is a piece of. Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role /5(2).   Controversy is a great way to do this, but getting the green light for it is arguably the toughest clients, the thought of attaching their brand to anything polarizing can easily set off visions of bad press and internet trolls wielding pitchforks in comment sections.